Why choose a family-owned safari company over a corporate brand?

04.09.2025

Planning a safari is about more than ticking off sightings of lions at dawn or elephants on the plains. It’s about who you choose to travel with, and it’s this choice that shapes the soul of your adventure.

While corporate brands may offer polished packages, they often feel like airplane food: efficient, predictable and a little soulless. With a family-owned company, it’s more like a home-cooked meal: heartfelt, generous and seasoned with stories passed down through generations.

We know the land — because it’s home

For us, the bush isn’t just a workplace. It’s where we grew up. We know the places where leopards love to lounge, the secret ridges for the best sundowner views, and the time of year when the great migration truly lives up to its name. These insights come from years — even lifetimes — spent walking this land ourselves, rather than reading from laminated guide scripts.

You’re not a booking number

With us, you’re never guest #5,327. You’re Debbie, who didn’t know she loved birds until she found herself quietly captivated by them on safari. You’re Susannah, who fell in love not just with the wildlife, but with the incredible people working behind the scenes to make each journey seamless. Or you’re Jim, who rediscovered his passion for painting and then returned home to fill his house with safari scenes inspired by days in the bush.

Flexibility comes naturally

Want to skip the lodge breakfast to chase a sunrise with hyenas? Or linger a little longer with a herd of elephants? We can make it happen. Family-run means no rigid schedules — just space for spontaneity, and the freedom to explore.

Luxury that gives back

Our safaris are just as much about the people as they are about the wildlife. That’s why we invite our guests to stay in places that are part of our own story.

Begin and end your journey at Olerai House in Arusha, our family home and a sanctuary where travellers are welcomed like old friends. In Tarangire National Park, experience our brand-new permanent tented camp, Osunyai Lamarkau, where luxury blends seamlessly with the rhythms of the bush. And if you find yourself drawn to the drama of the great migration, our Dulana Serengeti seasonal camp shifts with the herds. It’s positioned far from the crowds yet is perfectly placed to witness nature’s greatest spectacle.

Evenings here are spent dining under star-filled skies, sharing stories by the fire and going to sleep to the sounds of the wild. These aren’t just stays. They’re experiences layered with heritage, comfort and soul.

Every journey with us does more than just create memories for you: it helps support conservation and uplifts the local communities who call this wilderness home. Travel with us, and your time here contributes directly to protecting the landscapes and livelihoods that make safaris so extraordinary.

The wild truth

At Explorer (formerly Wildlife Explorer), we don’t just run safaris — we live them. We pour our humour, heart and heritage into every journey. Because for us, this isn’t a business. It’s our family story, and it’s one we’re honoured to share with you.

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